Of those, 3,472 videos and 18,237 pins had affiliate links.
In a paper to be presented at the 2018 IEEE Workshop on Technology and Consumer Protection in May, Princeton's Arunesh Mathur, Arvind Narayanan, and Marshini Chetty analyzed a representative sample of over 500,000 YouTube videos and over 2.1 million unique Pinterest pins collected from August to September 2017. New research released from Princeton University Monday indicates that the vast majority of similar marketing set-ups go undisclosed by influencers on platforms like YouTube and Pinterest. Jade is far from the only influencer to neglect to disclose affiliate marketing relationships according to Federal Trade Commission guidelines. If a viewer clicks on a RewardStyle link and buys a product like Glossier's Hydrating Moisturizer or Boy Brow Gel, Jade likely gets a cut of the sale. In the video's description, Jade writes "this video is not sponsored!" She fails to mention, though, that a list of products featured in the video include a series of affiliate links produced by RewardStyle, an agency that creates affiliate marketing campaigns for influencers like Jade.
Her 2017 video " First Impression & Review of Glossier Makeup" has garnered over 630,000 views. If you search for the millennial makeup brand Glossier on YouTube, one of the first results likely to appear is from Olivia Jade, a fashion and beauty vlogger with over one million subscribers.
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